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Friday, 12 February 2016

Facebook Will Start Automatically Captioning Video Ads

Deaf and hard of hearing will benefit from new automatic Facebook captions for video ads. 
People complained about video ads playing automatically with the sound blaring. In response, Facebook is asking advertisers to design visual content that is designed for sound off. Automated captions will be available later this month for advertisers in the U.S. and Canada.
Facebook will begin automatically putting captions in video ads running in its news feed to reduce friction in getting people to watch.
ADAGE.COM

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